ARTISTS SECRETS

Today I will touch on something I have been frustrated about for a long time. Something that nobody rarely talks about in the art world. -But am I really the only one?

Like me, most artists are doing what they do, because they really can’t help it and need to express themselves in some way. 

But, the thing is, there is a lot of expenses involved in being an artist. The reality is, that art materials, like paper, paint, canvases, framing and so on to produce art, are very expensive these days.

It can be quite frustrating, because you have so many ideas and perhaps a vision you would like to pursue and share with the world. But, if you are not able to show or sell your art work, you can't really afford to go on. 

Then you start to question yourself, are you good enough? -Are your paintings any good? You get discouraged and it gets to a point where you are considering to stop producing artworks. 

 Le Sentier, a diptych in Oil and Cold wax by John Frantsen 2021

 

I wonder, could it be, there is something wrong with the way the Art world is working generally today?

I definitely think, something is missing in the education system.

Artists need to get a clear understanding of what it takes to make a living as an artist. 

It’s not enough to have talent or join an Art academy or -school, to just practice and get better. Artists need to learn how to manage their art career. They need to know about what the possibilities are. How important marketing and exposure is. How and where to exhibit and sell their work.

I have a few suggestions! The Art scene could be much more supportive in reaching out to upcoming artists, in addition to selling established artists. 

Both established artists, associations and Galleries could invite new artists and arrange group shows, exchanges, networking events as well as invite Art critics, Galleries and the right audience.

Online presence is another option. But, it is not enough to have a website. If you do not have SEO (Search Engine Optimization) included, it is almost impossible to be found among 10.000 of similar websites. 

But, if you have a lot of followers and can turn them into loyal clients via a Newsletter/E-mail list, you might have a chance of making a living out of it.

I also wonder why platforms like ArtMajeur, Art finder, Saatchi etc. doesn't do more to rotate the Artists, instead of just promoting known or already big sellers. Especially when you pay.

So, what to do?

Are you a fellow artist? How do you cope? -and do you have something to add or suggest? I would appreciate some feedback in the comments. Let's exchange!