-A phenomenon of our times. During some time I´ve noticed that fashion-companies often are looking for designers to do these express-collections 6-12 times a year.
I´m just wondering. Is it a need of or a demand from the customers? Is it to force fashion to change faster, to make more money? Is it because of competition ? -Or is it maybe just because they can?
Because, as I wrote in an earlier post about fashion-strategies, the risk is that when you expose or force new fashion on people all the time, they eventually get tired of it. -And the companies are kind of fading out their brands.
In my opinion there is not a lot of brands that stands apart these days and all the shops look-a-like. It´s hard to tell what they want and why we should buy their clothes at all.
I´m just wondering. Is it a need of or a demand from the customers? Is it to force fashion to change faster, to make more money? Is it because of competition ? -Or is it maybe just because they can?
Because, as I wrote in an earlier post about fashion-strategies, the risk is that when you expose or force new fashion on people all the time, they eventually get tired of it. -And the companies are kind of fading out their brands.
In my opinion there is not a lot of brands that stands apart these days and all the shops look-a-like. It´s hard to tell what they want and why we should buy their clothes at all.
Like it is, I have the feeling that people don´t really care about brands, as long as the price is right.
Certainly it´s not very sustainable to produce that much. On top you see more and more designers burn out because of the pressure to constantly perform.
The Fashion industry/Fashion brands really need to reflect and re-invent them selves. A new parameter could of course be good quality, a certain point of view and clear strategy that sets them apart.
So, who is benefiting from the pace? What is your opinion on this matter?
